The Creation of Perfecting Serum: A Journey to Clean Beauty
A luxurious, nutrient-dense oil serum designed for face, body, scalp, and hair. Packed with powerful botanicals to nourish, restore radiance, and promote elasticity.
In the ever-evolving world of beauty products, finding a truly clean and effective solution can be a daunting task. This is why we are thrilled to introduce our first product: Ridings & Co. Perfecting Serum. Designed to be a luxurious, nutrient-dense oil serum, it caters not only to your face but also to your body, scalp, and hair. Packed with powerful botanicals, this serum nourishes, restores radiance, and promotes elasticity, making it a versatile addition to any beauty routine.
Why We Created Perfecting Serum
The inception of Perfecting Serum was deeply personal for our founder, Sarah Ridings Lee. As someone with a soy allergy, Sarah faced a unique challenge in her quest for clean beauty. Many seemingly natural products contained hidden ingredients derived from soy, including something as common as vitamin E. This realization sparked a determination to create a product that was not only effective but also transparent and safe for those with sensitivities.
Sarah’s journey into formulating Perfecting Serum began during a time when she was focusing on her fertility. She wanted a single product that could address the needs of all skin and hair types—something that would truly work without compromising on safety or quality. After extensive research and development, she crafted a serum that would become genuine clean beauty.
Key Ingredients & Their Benefits
Perfecting Serum is a blend of botanical oils, each chosen for their unique properties and benefits:
Baobab Oil: Known for its deep moisturizing capabilities, baobab oil enhances skin elasticity and softens hair, making it a perfect choice for revitalizing both skin and locks.
Evening Primrose Oil: This oil is wonderful for sensitive skin, providing hydration and balance. It also nourishes dry hair, helping to restore its natural luster.
Cranberry Seed Oil: Rich in omega fatty acids, cranberry seed oil offers hydration while calming inflammation, making it great for soothing irritated skin.
Plum Seed Oil: With its antioxidant-rich profile, plum seed oil softens and brightens both skin and hair, promoting a radiant appearance.
Rosemary Extract: Known for its antioxidant protection, rosemary extract stimulates healthy hair growth, ensuring your mane and remains vibrant and strong.
The Response To Perfecting Serum
Upon introducing Perfecting Serum to our first test group, the response was overwhelmingly positive. Participants expressed their delight, eagerly asking, “When can I get more?” This enthusiastic feedback confirmed what Sarah has hoped for: a clean, effective solution for their skincare and haircare needs.
Perfecting Serum is more than just a product; it represents a commitment to transparency, quality, and safety in beauty. It embodies Sarah’s personal journey and her dedication to creating a luxurious, nourishing serum that meets the needs of all. We invite you to experience Ridings & Co. Perfecting Serum and discover the difference that clean beauty can make in your life.
