Privacy policy.

We take user privacy seriously and want you to be informed. This Privacy Policy, which is incorporated into our Terms of Service, outlines the privacy practices of Ridings & Co. LLC (“Ridings & Co.,” “us,” “we,” or “our) in connection with your (“you” or “your”) access to or use of our website ridingsco.com (the “website” or “site”), products, and services (collectively, the “Service”). By accessing our Service, you acknowledge that you have read, understood, and agree to be bound by our Terms, including this Privacy Policy.   

What Does This Privacy Policy Cover?

This Privacy Policy outlines how we collect, use, and disclose information of users of the Service. Please also see our separate Terms of Service, which incorporate by reference this Privacy Policy and which include definitions applicable to this Privacy Policy.

Unless otherwise expressly stated, this Privacy Policy does not apply to any third-party practices, websites, or services, whether or not referenced in our Service. Each third party will have its own privacy practices and policies, which you should review before using.

Collecting & Using Personal Information

In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “personal information”. Generally, we collect personal information about you, such as your name and address, and details about your transaction when you create an account, make a purchase, or contact us through the site. Like many companies, we also collect internet and device information, such as from cookies and other automated technologies, when you browse our site. These technologies are discussed in more detail below. We may also collect additional information if you contact us for customer support. Like other sites, we may also passively collect information using various technologies (which cannot presently be used to specifically identify you) such as your site preferences, age, gender, language, location, and income. We collect your personal information from third parties, such as social media sites and data co-ops. From time to time, we may ask you to participate in optional surveys where we may collect personal information about you including your age, gender, average income level, and location.

We collect all of this information for our business purposes, namely, to provide and improve our products and services, such as our website. Some of these business purposes are for compliance with applicable laws, such as responding to legal requests, enforcing this Privacy Policy and our rights, and protecting others and our Service. We may also use information for short-term, transient use for an interaction with you and to personalize your experience and communications. We use information for security purposes and to protect against harmful activity. Further, we may use information for debugging for functionality, auditing interactions, and internal research. Moreover, we may use information as otherwise instructed by you and with your consent.